White label retainers turn one-off projects into predictable recurring revenue — for both sides of the relationship. Here’s how to structure one that actually works long-term.
Why move from per-project to a retainer?
Predictable monthly capacity instead of renegotiating scope and price every time a client needs something. Both the agency and the partner can plan around a known volume of work instead of guessing.
What should a white label retainer actually include?
- A defined monthly hour or project allotment
- Clear rollover or use-it-or-lose-it terms
- A process for requests that exceed the retainer scope
- A regular reporting cadence so you always know where the retainer stands
How should agencies price retainers to their own clients?
Bundle ongoing development into your existing marketing retainer where it fits naturally, rather than selling it as a separate line item clients have to actively approve every month.
What’s the biggest retainer mistake?
Setting the allotment too low and constantly renegotiating overages — which recreates all the friction a retainer was supposed to remove. Size it against real historical demand, not optimism.
Set up a retainer with us
Book a free 15-minute call and we’ll help you size a retainer against your actual recurring dev needs — no guessing.
