Knowing how to price white-label services to your clients is where a lot of agencies leave money on the table — either by underpricing out of uncertainty, or overpricing and losing the deal.
What’s a reasonable markup on white-label work?
Markups vary by project type and how much account management and quality control you’re layering on top, but the partner cost should always be treated as a wholesale number — your client price reflects the full relationship, not just the build.
Should clients ever see the partner’s rate?
No. Present a single client-facing price for the full service — strategy, project management, QA, and delivery — the same way any agency prices work that involves subcontractors or specialists.
How do I price white-label services without guessing?
- Get a firm partner quote before pricing the client proposal
- Build in your account management and QA time explicitly
- Price standard project types as fixed packages, not hourly guesses
- Leave room for at least one revision round in your estimate
What’s the most common pricing mistake?
Quoting clients before getting a firm number from the partner. A rough internal estimate that turns out too low eats your margin on every project after the client has already signed.
Get a firm number to price against
Book a free 15-minute call and get a firm partner quote before you price your next client proposal — no guessing required.
